About Me
Service &
Experience Designer
I’m a Service and Experience Designer based in Dubai, working across the UAE and KSA on complex transformation projects.
I focus on making services work; aligning customer experience, operations and decision-making to deliver real impact.
My background is in Graphic Design, but my work today focuses on Service Design and CX Strategy. I help organizations understand how their services actually function, and how they can be improved.
My work spans research, journey mapping, service blueprinting and implementation planning.
I work closely with public and semi-government entities to redesign services that are practical, scalable and sustainable.
I’m particularly interested in the connection between experience, operations and decision-making, and in turning complexity into clarity.
I design services that are meant to work, not just look good.
For a detailed overview of my experience and selected projects, you can download my resume.
Let’s Connect
Whether you’re exploring a project, a collaboration or just want to connect; I’d love to hear from you!