Hey,
I’m Amina.
Service & Experience Designer
Designing services that connect strategy with human experience.
About Me
I’m a multilingual service and experience designer with over seven years of cross-disciplinary experience across the UAE, KSA and Lebanon. I transform complex challenges into clear, human-centered solutions through service strategy, mapping experiences and collaborative design.
My work helps organizations reimagine services and create experiences that truly work for people.
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Human-Centered Designer
Crafting experiences that connect
people, business and purpose -
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4 Spoken Languages
English, Arabic, Portuguese & Spanish
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7+ Years of Design Experience
Service, Strategy and Visual Design
Case Studies
Transforming
Citizens Experience
Designed a future-ready customer experience strategy for a public service center, creating a seamless omnichannel experience that redefined customer interaction and set a new benchmark for service innovation in public services. As part of this, customer personas were defined and developed to ensure tailored, end-to-end service delivery.
Elevating
Passenger Journeys
Transformed the airport experience into a world-class gateway reflecting the country’s tourism ambitions. The project focused on reimagining the end-to-end passenger journey to make it efficient and culturally immersive. A comprehensive CX strategy and roadmap were designed integrating operational excellence with hospitality, positioning the airport as a benchmark for modern travel experiences.
Reimagining
Cultural Engagement
A self-initiated concept reimagines how a museum can connect people to Arab art and identity through modern, human-centered experiences. By merging branding, storytelling, and service design, the project envisions BeMA as a living cultural ecosystem; one that bridges physical and digital spaces, evokes emotion and invites participation.
